Lead Supply on the Root Exchange
High Quality Lead Suppliers
Root Markets works with industry leading performance marketing companies who are experts in reaching consumers interested in mortgages online. Our marketing partners design the websites and advertising campaigns that consumers use to request mortgage quotes and information.
Marketing methods include:
- Search Engine Optimization
- Paid Search
- Display Banners
- Opt-in Email
Lenders can test leads from multiple suppliers all from the convenience of one interface. This enables lenders to capture the power of internet marketing, without the cost of developing their own internet marketing expertise.
Lead Quality Assurance
All suppliers pass an extensive audit before joining the Exchange, and are monitored on an ongoing basis. Our audit process verifies that partners generate leads in accordance with legal and ethical standards, and that they deliver quality product.
Quality audit process:
- A new supplier’s consumer facing advertising campaigns and websites are reviewed for quality and ethical integrity, such as the presence of Do-Not-Call language and the privacy statements.
- Suppliers are added for a two month probationary period while lead quality, measured by consumer intent, is determined.
- Once on the Exchange, quality is constantly monitored two ways:
- Qualitatively, by surveying buyers for feedback and performance data.
- Quantitatively, by measuring returned lead rates, duplicate lead rates, and the number of stale leads.
- If any quality issues arise, suppliers are required to make improvements or they are removed from the Exchange.
This auditing process ensures that only quality marketing firms provide leads on the Root Exchange.